Training courses offered by MVO Formation, an organization based in Boulogne-Billancourt

Management

Objectives

  • Motivate, set goals, delegate
  • Have a common reference framework
  • Implement consistent managerial practices and reflexes

Educational objectives

  • Understanding your management style
  • Adapting your management style to employee profiles
  • Identify the right motivational drivers
  • Building delegations

Duration

2 days

Teaching methods

  • Contributions of methods
  • Case studies
  • Individual questionnaire
  • Training in the form of simulations
  • Group and individual assignments

Methods for assessing the acquisition of skills

At the end of each skill block:

  • At the end of each skill block
  • Assessment of learning outcomes following role-playing exercises
  • Control quiz

Prerequisites

2 preliminary questionnaires:

  • Identify your management style
  • Identify the motivational drivers for your teams

Required equipment

  • Projection screen
  • Writing board
  • A Wi-Fi connection
  • One smartphone, tablet, or PC per participant

People with disabilities

Contact us (Jacques Figoni +33(0)1 46 48 46 48)

Content

The manager's responsibilities

  • Promoting and giving meaning to company policy
  • The economic role
  • Motivate, set goals, delegate
  • Motivate

Management actions

  • Collective management actions
  • Individual management actions
  • The One Minute Manager

Establish and adhere to action plans

  • Definition of the objective
  • The different types of objectives (quantitative, qualitative)
  • Definition of an action plan
  • The conditions for a successful action plan

Management styles

  • The 4 management styles
  • The advantages and disadvantages of each management style
  • Understanding your management style

The various drivers of motivation

  • Understanding the factors that influence your team's motivation
  • Hygiene and motivation factors

The delegation

  • Why delegate?
  • Conditions for successful delegation

Determine the management strategy best suited to field constraints and teams

  • The motivation-competence matrix
  • Collective and individual management
  • How should you position your team on the matrix?
  • Developing your team and individual management strategy

Training content to come.

Training content to come.

Training content to come.

Training content to come.

Training content to come.

Training content to come.

Training content to come.

Training content to come.

Training content to come.

Training content to come.

Training content to come.

Sales management

Training content to come.

Training content to come.

Training content to come.

Customer relations

Training content to come.

Training content to come.

Training content to come.

Internal and external communication

Training content to come.

Training content to come.

Change management

Training content to come.

Behavioral approaches

Training content to come.

Training content to come.

Training content to come.

Training content to come.

Training content to come.

Sale

Objectives 

Enable sales representatives to structure and optimize their prospecting approach (telephone, digital, field) in order to increase the number and quality of engaging contacts/prospects.

Educational objectives

  • Understanding the key stages of prospecting: targeting, segmentation, approach, and making contact.
  • Master scripts and methods for engaging customers (phone, email, social media).
  • Effectively manage roadblocks, objections, and follow-ups.
  • Implement an operational and measurable prospecting plan.

Target audience

Sales representatives, telemarketers, business developers, development managers (B2B or B2C) who want to boost their prospecting volume.

Participants per session 

 To be determined (e.g., 6-12 people) – may vary depending on the duration to be confirmed by MVO.

Duration

To be defined (e.g., 1 day = 7 hours or 2 days = 14 hours).

Teaching methods

In-house training. Alternating between theoretical input, practical workshops, role-playing, and customized real-world scenarios.

Methods for assessing skill acquisition

Quiz or test at the beginning and end of the session. Assessment through role-playing: prospecting script, simulated call or initial contact, prospecting plan to be submitted.

Prerequisites

 Good command of telephone, messaging, and email tools. Motivation to develop a proactive approach to prospecting.

Required equipment

Equipped room (video projector, Internet connection). For participants: telephone or headset, computer or tablet for emails and social media.

People with disabilities 

Accessibility to be confirmed — adaptation required (compatible digital media, accessible room, audio/visual format).

Themes

  • Overview of prospect types
  • Effective segmentation and targeting
  • Preparation of prospect/data files
  • Script and telephone/email greeting
  • Dam management and objections
  • Follow-up and tracking of prospects
  • Measuring results (contact rate, appointments, conversion)
  • Concrete prospecting action plan.

Objectives

Help participants define and implement a strategy for a network of influencers, partners, or ambassadors in order to increase distribution channels and visibility.

Educational objectives

  • Identify the objectives, targets, and terms of a network (suppliers, distributors, prescribers).
  • Develop a network business model tailored to the company.
  • Define the criteria for selecting, recruiting, and coordinating the network.
  • Implement tools for monitoring, motivating, and improving the network's performance.

Target audience 

Executives, business development managers, partnership managers, network managers wishing to structure or strengthen their network.

Participants per session

To be specified (e.g., 8-12 people).

Duration

To be defined (e.g., 1 day or 2 days).

Teaching methods

Alternating between methodological input, strategic workshops, case studies from the company, and discussions between participants.

Methods for assessing skill acquisition

Restitution of a strategic network map, recruitment or facilitation simulation, end-of-module quiz.

Prerequisites

Knowledge of the company's market and its existing distribution channels.

Required equipment

Equipped room, flipchart, computer, Internet connection.

Knowledge of the company's market and its existing distribution channels.

People with disabilities

Teaching methods

To be adapted according to specific needs.

Themes

  • Definition of network objectives (volume, visibility, relay)
  • Analysis of target partners/referrers/influencers
  • Business model and network compensation
  • Recruitment criteria and process
  • Network communication and coordination (motivation, retention)
  • Management and monitoring tools (KPIs, reporting)
  • Practical cases: deployment scenario.

Objectives

Train participants to optimize the scheduling of qualified appointments, either face-to-face or remotely, to maximize the effectiveness of sales appointments.

Educational objectives

  • Establish the preparatory steps: targeting, qualification, contact script.
  • Master the techniques of calling, messaging, or emailing to secure an appointment.
  • Adapt your message according to the channel (phone, messaging, social media).
  • Handling refusals, objections, and follow-ups.
  • Effectively organize appointment follow-ups.

Target audience

Sales representatives, telemarketers, account managers, office-based or field-based, who want to improve their appointment-setting rate.

Participants per session

To be determined (e.g., 6-10 people).

Duration

To be determined (e.g., 1 day).

Teaching methods

Hands-on workshops with scripts, role-playing, messaging, call simulations, and feedback.

Methods for assessing skill acquisition

Simulation of making appointments in real-life conditions, evaluation by trainer with feedback form, post-training follow-up via appointment-making indicator.

Prerequisites

Knowledge of basic sales techniques and access to prospect files.

Required equipment

Phone or headset, computer/tablet, messaging, equipped room.

People with disabilities

Possible adaptations – provide specific equipment.

Themes

  • Qualification and definition of the target appointment
  • Call script / opening message
  • Persuasion and hooking techniques
  • Handling of roadblocks and objections
  • Effective reminders
  • Organization and tracking of appointments (calendar, CRM)
  • Individual action plan.

Objectives

Develop participants' sales skills to conduct effective sales interviews, close deals, and build customer loyalty.

Educational objectives

  • Mastering the sales pitch: preparation, discovery, argumentation, objections, conclusion.
  • Adapt the approach to the customer type (B2B/B2C).
  • Develop consultative sales skills (listening, questioning, solution).
  • Build trust and loyalty.

Target audience

Sales representatives, field or office-based salespeople, sales unit managers who want to boost their sales performance.

Participants per session

To be determined (e.g., 6-12 people).

Duration

To be determined (e.g., 1 or 2 days).

Teaching methods

Interactive training: theoretical input, role-playing, case studies, video feedback, field support.

Methods for assessing skill acquisition

Final role-play, trainer evaluation, self-evaluation, post-training indicators (conversion rate, average basket size).

Prerequisites

Knowledge of sales fundamentals, interest in business development.

Required equipment

Equipped room, video projector, sales materials (product sheets), customer database, CRM.

People with disabilities

Provide accommodations – adapted materials, audio/visual format.

Themes

  • Preparing for the sales meeting
  • Discovering customer needs
  • Construction and justification of the offer
  • Handling objections
  • Closing techniques
  • Customer loyalty and moving upmarket
  • Individual action plan.

Objectives

Enable sales representatives to master remote sales techniques (telephone, video conferencing, email, social media) in order to increase conversion rates without physical presence.

Educational objectives

  • Prepare and structure a sales meeting via video conference or telephone.
  • Mastering remote engagement, discovery, and argumentation techniques.
  • Strengthen the business relationship despite the lack of physical contact.
  • Use digital tools effectively: video conferencing, screen sharing, interactive documents.
  • Conclude and secure an agreement remotely.

Target audience

Office-based sales representatives, inside sales teams, business developers, customer advisors, video sales representatives.

Participants per session

6 to 10 people.

Duration

1 day.

Teaching methods

Alternating demonstrations, role-playing, simulated calls/video calls, analysis of real cases, creation of personalized scripts.

Methods for assessing skill acquisition

Video/phone interview simulation, quiz, evaluation based on criteria (clarity, structure, persuasion).

Prerequisites

Basic proficiency with computer tools and video conferencing solutions (Zoom, Teams, etc.).

Required equipment

Computer with webcam, headset, stable internet connection.

People with disabilities

Possible accommodations (captioning, transcription, adapted materials).

Themes

  • Preparing for a remote interview
  • Remote hooking techniques
  • Vocal posture & managing silence
  • Digital presentation tools
  • Argumentation & perceived value
  • Remote objection handling
  • Conclusion & customer commitment
  • Individual action plan

Objectives

Strengthen salespeople's ability to defend value and prices, negotiate strategically, and preserve margins.

Educational objectives

  • Understanding the fundamentals of negotiation and the cognitive biases at play.
  • Prepare your strategy: areas, concessions, alternatives.
  • Build an argument based on value rather than price.
  • Resist customer pressure and defend your price without being aggressive.
  • Reach a win-win agreement.

Target audience

Sales representatives, buyers/sellers, account managers, B2B/B2C negotiators.

Participants per session

6 to 12 people.

Duration

1 to 2 days.

Teaching methods

Filmed role-playing games, negotiation simulations, argumentation workshops, real-life cases related to participants' activities.

Assessment methods

Graded simulation, quiz, self-assessment of skills, observation by the trainer.

Prerequisites

Knowledge of basic sales techniques.

Required equipment

Equipped room, sales materials, margin calculation.

People with disabilities

Adaptations possible according to specific needs.

Themes

  • Preparation & negotiation strategy
  • Price defense techniques
  • Perceived value vs. listed price
  • Pressure management & power ratio
  • Price-related objections
  • Controlled concessions
  • Conclusion & securing the agreement
  • Individual action plan

Objectives

Accelerate the ability to effectively close sales meetings while maximizing the signing rate.

Educational objectives

  • Identify buying signals and key moments to close the deal.
  • Use closing techniques tailored to different customer profiles.
  • Overcoming final objections before commitment.
  • Formalize the agreement and secure the decision.

Target audience

Sales representatives, salespeople, business developers, sales consultants.

Participants per session

6 to 12 people.

Duration

1 day.

Teaching methods

Simulations, role-playing, analysis of real-life cases, intensive training in closing techniques.

Assessment methods

Conclusion simulation, final quiz, self-assessment.

Prerequisites

Have experience in sales maintenance.

Required equipment

Equipped room, customer files, sales materials.

People with disabilities

Possible adaptations (tempo, alternative supports).

Themes

  • Buy signals & timing
  • Conclusion techniques (direct, alternative, validation, implication, etc.)
  • Final objections & reassurance
  • Posture & nonverbal communication
  • Formalization of the agreement
  • Customer engagement & initial actions
  • Individual action plan

Objectives

Optimize sales performance by structuring your organization, planning, and activity monitoring.

Educational objectives

  • Build a results-oriented schedule.
  • Prioritize high-impact actions: prospecting, appointments, follow-ups.
  • Use tracking tools (CRM, pipeline, dashboards).
  • Evaluate and manage your daily sales activities.
  • Improve self-discipline and pace of execution.

Target audience

Sales representatives, salespeople, sales managers, business developers.

Participants per session

6 to 12 people.

Duration

1 day.

Teaching methods

Operational workshops, creation of a personalized schedule, prioritization exercises, implementation of a dashboard.

Assessment methods

Submission of an organizational plan, quiz, follow-up on post-training actions.

Prerequisites

None.

Required equipment

Computer, CRM (if available), work calendar.

People with disabilities

Adaptations possible as needed.

Themes

  • Analysis of its activity
  • Prioritization & organization
  • Sales time management
  • Pipeline & opportunity tracking
  • Business discipline & efficiency rituals
  • Dashboards & KPIs
  • Personalized action plan

B2C - Retail

Objectives

Optimize the performance of point-of-sale teams by improving the quality of customer service, advice, and conversion.

Educational objectives

  • Structure a seamless and engaging customer journey.
  • Master the fundamentals of face-to-face customer relations.
  • Quickly diagnose customer needs to personalize the sale.
  • Promote products, create preference, and increase average basket size.
  • Close sales effectively in-store and promote customer loyalty.

Target audience

Salespeople, customer advisors, store managers, point-of-sale teams.

Participants per session

6 to 10 people.

Duration

1 to 2 days.

Teaching methods

Field simulations, role-playing, analysis of real-life cases, practical workshops on products, observation, and feedback.

Assessment methods

Role-playing exercises with scores, final quiz, self-assessment of skills, observation in real-life situations (if possible).

Prerequisites

No prerequisites.

Required equipment

Retail space, products, sales materials, equipped room.

People with disabilities

Possible adaptations depending on the nature of the disability.

Themes

  • Welcome & initial contact
  • Identifying needs and motivations
  • Product argumentation & demonstration
  • Business posture and body language
  • Handling objections in-store
  • Face-to-face closing techniques
  • Customer loyalty & brand image
  • Individual action plan

Objectives

Increase revenue by improving salespeople's ability to offer options, add-ons, and upgrades without perceived pressure.

Educational objectives

  • Identify ways to increase the average basket size.
  • Use the right business recovery techniques.
  • Adapt the sales pitch to each customer type.
  • Mastering upselling based on perceived value.
  • Propose naturally, without forcing or damaging the relationship.

Target audience

Salespeople, in-store advisors, face-to-face or telephone sales forces.

Participants per session

6 to 10 people.

Duration

1 day.

Teaching methods

Argumentation workshops, role-playing, demonstrations, designing sales pitch scripts, real-life scenarios.

Assessment methods

Role-playing games, final quiz, self-assessment.

Prerequisites

Master the basics of sales.

Required equipment

Products, sales materials, fully equipped room.

People with disabilities

Possible adaptations (visual aids, adjusted pace).

Themes

  • Understanding the average basket mechanism
  • Identify opportunities for commercial recovery
  • Additional arguments & highlighting benefits
  • Premiumization techniques
  • Timing and finesse in suggestion
  • Posture and language to avoid pressure
  • Loyalty through satisfaction
  • Individual action plan

Objectives

Improve customer satisfaction, loyalty, and long-term value by professionalizing the business relationship.

Educational objectives

  • Understanding customer expectations, behaviors, and types.
  • Structure a qualitative and consistent relationship journey.
  • Managing difficult situations and dissatisfaction.
  • Develop active loyalty and recurring sales.
  • Measuring satisfaction and managing customer relations.

Target audience

Sales representatives, customer advisors, customer service representatives, CRM managers.

Participants per session

6 to 12 people.

Duration

1 day (or 2 days depending on desired depth).

Teaching methods

Workshops, case studies, role-playing, analysis of real-life situations, development of a relationship plan.

Assessment methods

Role-playing games, final quiz, evaluation by the trainer.

Prerequisites

None.

Required equipment

Equipped room, CRM (if available), customer tracking tools.

People with disabilities

Adaptations possible as needed.

Themes

  • The fundamentals of customer relations
  • Customer types & adapting your message
  • Handling dissatisfaction and complaints
  • Customer loyalty and lifetime value
  • Relationship journey & follow-up rituals
  • Empathy, posture, and communication
  • Satisfaction/loyalty tracking KPIs
  • Individual action plan

B2B - Sales to businesses

Objectives

Mastering the briefing process to obtain all the necessary information, frame the client's expectations, and lay the groundwork for a compelling proposal.

Educational objectives

  • Structure a comprehensive and professional briefing.
  • Identify explicit, implicit, and latent needs.
  • Use the right questioning and rephrasing techniques.
  • Validate the scope, constraints, and selection criteria.
  • Avoid gray areas that compromise the future proposal.

Target audience

B2B sales representatives, project managers, account managers, consultants, business developers.

Participants per session

6 to 10 people.

Duration

1 day.

Teaching methods

Filmed role-playing exercises, analysis of real briefs, creation of a brief template, questioning workshops.

Assessment methods

Simulated briefing, evaluation grid, final quiz.

Prerequisites

None.

Required equipment

Equipped room, client documents, briefing grid (provided).

People with disabilities

Adaptations can be made according to individual needs.

Themes

  • The challenges of taking a brief
  • Strategic & exploratory questioning
  • Identifying constraints, budget, timing, decision-makers
  • Reformulation & validation
  • Operational briefing grid
  • Analysis and qualification of needs
  • Individual action plan

Objectives

Strengthen the impact of sales pitches to maximize the win rate against the competition.

Educational objectives

  • Structure a clear, compelling, and customer-focused presentation.
  • Differentiate the commercial proposal.
  • Master storytelling, demonstration, and proof.
  • Handling difficult questions, objections, and risky moments.
  • Close the deal effectively and secure the commitment.

Target audience

B2B sales representatives, consultants, business engineers, account managers.

Participants per session

6 to 10 people.

Duration

1 to 2 days depending on requirements.

Teaching methods

Filmed role-playing exercises, individual coaching, analysis of actual defenses, development of a structured pitch.

Assessment methods

Filmed defense with evaluation grid, final quiz, self-evaluation.

Prerequisites

Have previously prepared or presented business proposals.

Required equipment

Equipped room, video projector, commercial proposal, visual aids.

People with disabilities

Possible adaptations (adapted visual/written materials).

Themes

  • Structure of an effective defense
  • Customization and customer logic
  • Commercial storytelling & evidence
  • Handling objections and difficult questions
  • Posture, rhythm, nonverbal language
  • Conclusion & securing the next steps
  • Individual action plan

Objectives

Professionalize strategic account management by strengthening control over stakeholders, challenges, processes, and opportunities.

Educational objectives

  • Map decision-makers, influencers, and users.
  • Identify business, political, and organizational challenges.
  • Develop a growth strategy for key accounts.
  • Develop a lasting relationship that generates value.
  • Manage performance and anticipate risks.

Target audience

Key account managers, major account managers, business engineers, B2B sales representatives.

Participants per session

6 to 12 people.

Duration

2 days.

Teaching methods

Real-life case studies, stakeholder mapping, strategy workshops, simulations, customized account plans.

Assessment methods

Submission of a complete account plan, quiz, trainer evaluation.

Prerequisites

Knowledge of the B2B sales cycle.

Required equipment

Equipped room, business documents, chart of accounts.

People with disabilities

Possible adaptations.

Themes

  • Strategic account analysis
  • Mapping of stakeholders
  • Opportunity detection
  • Approach & influence strategy
  • 12-month action plan
  • Risk management & barriers
  • KPI tracking
  • Operational account plan

Objectives

Elevate customer relations to move from an executor role to a strategic partner role.

Educational objectives

  • Understanding customer expectations of a modern partner.
  • Strengthen perceived added value through advice, insights, and co-construction.
  • Shift from a reactive approach to a proactive approach.
  • Develop a relationship based on trust and reciprocity.
  • Increase loyalty and long-term opportunities.

Target audience

B2B sales representatives, consultants, account managers, project managers.

Participants per session

6 to 12 people.

Duration

1 day.

Teaching methods

Role-playing, posture workshops, analysis of real-life situations, building a relationship plan.

Assessment methods

Role-playing games, quizzes, self-assessment.

Prerequisites

Business experience desired.

Required equipment

Equipped room, customer documents.

People with disabilities

Possible adaptations.

Themes

  • Service provider vs. partner: the key differences
  • Posture, communication, proactivity
  • Providing insights and strategic value
  • Building customer trust
  • Develop a long-term relationship
  • Relationship rituals & follow-up
  • Individual action plan

Objectives

Increase the chances of success in calls for tenders by professionalizing the analysis, response, and defense.

Educational objectives

  • Read and analyze a call for tenders methodically.
  • Develop a clear, comprehensive, and distinctive response.
  • Highlight the company's strengths.
  • Structure the argument according to the scoring criteria.
  • Prepare for your thesis defense with impact.

Target audience

Business engineers, B2B sales representatives, project managers, sales back-office teams.

Participants per session

6 to 12 people.

Duration

1 to 2 days.

Teaching methods

Analysis of real tenders, guided writing, workshops, mock presentations.

Assessment methods

Partial drafting of response, defense, quiz.

Prerequisites

No formal prerequisites, commercial experience is a plus.

Required equipment

Equipped room, real or fictitious case studies, office tools.

People with disabilities

Possible adaptations according to needs.

Themes

  • Specification analysis
  • Offer development & sales pitch
  • Formatting & readability
  • Differentiation strategy
  • Preparing for the defense
  • Checklists & success criteria
  • Individual action plan

BtoD - Indirect sales

Objectives

Develop a high-performing network of business introducers to increase commercial opportunities and expand the company's reach.

Educational objectives

  • Identify the profiles of potential contributors (independents, influencers, partners).
  • Define the criteria for selecting a reliable business provider.
  • Build a win-win collaboration model.
  • Approach, convince, and sign contracts with future contributors.
  • Structure monitoring, reporting, and management tools.

Target audience

Executives, development managers, partnership managers, B2B sales representatives, network managers.

Participants per session

6 to 12 people.

Duration

1 day.

Teaching methods

Case studies, targeting workshops, role-playing exercises for the partner approach, development of a business contribution agreement template.

Assessment methods

Quiz, simulation of a meeting with a business introducer, presentation of a network development plan.

Prerequisites

Knowledge of the market and the company's offerings.

Required equipment

Equipped room, computers, business documents.

People with disabilities

Possible adaptations according to needs.

Themes

  • Types of business introducers
  • Identification & targeting criteria
  • Partner pitch
  • Compensation & Contractualization Model
  • Mutual relationships and obligations
  • Monitoring and performance tools
  • Individual action plan

Objectives

Professionalize the recruitment process for distributors or prescribers in order to build a solid, competent, and motivated network.

Educational objectives

  • Define the ideal profile of the distributor or prescriber.
  • Identify the best sources of recruitment.
  • Prepare and conduct an effective selection interview.
  • Present the company's offer in a compelling manner.
  • Assess the motivations, skills, and risks associated with the future distributor.
  • Implement a structured onboarding process.

Target audience

Network managers, development managers, sales managers, SME executives.

Participants per session

6 to 12 people.

Duration

1 day.

Teaching methods

Selection role-playing games, assessment matrices, case studies, integration pathway development.

Assessment methods

Mock interviews, quizzes, feedback on recruitment criteria.

Prerequisites

Have knowledge of the offering and distribution model.

Required equipment

Equipped room, typical partner profiles, presentation materials.

People with disabilities

Possible adaptations.

Themes

  • Definition of distributor/prescriber profile
  • Sourcing & recruitment channels
  • Selection process
  • Key questions for assessing motivation and ability
  • Presentation of the company and its offerings
  • Onboarding & initial training
  • Individual action plan

Objectives

Strengthen network performance through dynamic, regular, and results-oriented coordination.

Educational objectives

  • Understanding the motivational drivers of an indirect network.
  • Develop a suitable activity plan (frequency, content, tools).
  • Develop sales through proactive support for the network.
  • Monitor performance, detect risks, and reactivate inactive users.
  • Retain high-performing distributors/prescribers.

Target audience

Network managers, partnership managers, regional directors, sector managers.

Participants per session

6 to 12 people.

Duration

1 day.

Teaching methods

Workshops on developing action plans, case studies, role-playing (distributor follow-up), use of analysis tools.

Assessment methods

Presentation of an activity plan, final quiz, mock networking interview.

Prerequisites

Have a network in place or in development.

Required equipment

Equipped room, CRM or network dashboard, sales materials.

People with disabilities

Adaptations possible as needed.

Themes

  • Understanding the motivations of the network
  • Developing an effective event plan
  • Communication & networking rituals
  • Sales coaching for distributors
  • Management of inactive accounts and reactivation
  • Loyalty & recognition of the best
  • Performance tracking & KPIs
  • Individual action plan

Website creation and SEO by Simplébo Simplébo

Login