Training courses offered by MVO Formation, an organization based in Boulogne-Billancourt

Objectives:

Duration:

Methods and teaching approaches:

Participants:

Methods for assessing the acquisition of skills:

Prerequisites:

People with disabilities:

Program:

1. Measuring performance in your sector

2. Financial analysis of one’s portfolio

3. Prepare the business plan

4. Quantify sales activity

5. Describe the business activity

6. Plan sales activities

7. Sales Management

Objectives:

Duration:

Methods and teaching approaches:

Participants:

Methods for assessing the acquisition of skills:

Prerequisites:

People with disabilities:

Program:

1. Train and develop your salespeople

2. Sales observation

3. The training interview

4. Training follow-up

Objectives:

Duration:

Methods and teaching approaches:

Participants:

Methods for assessing the acquisition of skills:

Prerequisites:

People with disabilities:

Program:

1. Understand and master the challenges of your category

2. Building a product assortment tailored to stores

3. Developing a sales strategy

4. Increase sell-through and optimize inventory

Training content to come.

Training content to come.

Training content to come.

Training content to come.

Training content to come.

Training content to come.

Training content to come.

Training content to come.

Training content to come.

Training content to come.

Training content to come.

Enable sales representatives to structure and optimize their prospecting approach (telephone, digital, field) in order to increase the number and quality of engaging contacts/prospects.

Sales representatives, telemarketers, business developers, development managers (B2B or B2C) who want to boost their prospecting volume.

 To be determined (e.g., 6-12 people) – may vary depending on the duration to be confirmed by MVO.

To be defined (e.g., 1 day = 7 hours or 2 days = 14 hours).

In-house training. Alternating between theoretical input, practical workshops, role-playing, and customized real-world scenarios.

Quiz or test at the beginning and end of the session. Assessment through role-playing: prospecting script, simulated call or initial contact, prospecting plan to be submitted.

 Good command of telephone, messaging, and email tools. Motivation to develop a proactive approach to prospecting.

Equipped room (video projector, Internet connection). For participants: telephone or headset, computer or tablet for emails and social media.

Accessibility to be confirmed — adaptation required (compatible digital media, accessible room, audio/visual format).

Help participants define and implement a strategy for a network of influencers, partners, or ambassadors in order to increase distribution channels and visibility.

Executives, business development managers, partnership managers, network managers wishing to structure or strengthen their network.

To be specified (e.g., 8-12 people).

To be defined (e.g., 1 day or 2 days).

Alternating between methodological input, strategic workshops, case studies from the company, and discussions between participants.

Restitution of a strategic network map, recruitment or facilitation simulation, end-of-module quiz.

Knowledge of the company's market and its existing distribution channels.

Equipped room, flipchart, computer, Internet connection.

Knowledge of the company's market and its existing distribution channels.

To be adapted according to specific needs.

Train participants to optimize the scheduling of qualified appointments, either face-to-face or remotely, to maximize the effectiveness of sales appointments.

Sales representatives, telemarketers, account managers, office-based or field-based, who want to improve their appointment-setting rate.

To be determined (e.g., 6-10 people).

To be determined (e.g., 1 day).

Hands-on workshops with scripts, role-playing, messaging, call simulations, and feedback.

Simulation of making appointments in real-life conditions, evaluation by trainer with feedback form, post-training follow-up via appointment-making indicator.

Knowledge of basic sales techniques and access to prospect files.

Phone or headset, computer/tablet, messaging, equipped room.

Possible adaptations – provide specific equipment.

Develop participants' sales skills to conduct effective sales interviews, close deals, and build customer loyalty.

Sales representatives, field or office-based salespeople, sales unit managers who want to boost their sales performance.

To be determined (e.g., 6-12 people).

To be determined (e.g., 1 or 2 days).

Interactive training: theoretical input, role-playing, case studies, video feedback, field support.

Final role-play, trainer evaluation, self-evaluation, post-training indicators (conversion rate, average basket size).

Knowledge of sales fundamentals, interest in business development.

Equipped room, video projector, sales materials (product sheets), customer database, CRM.

Provide accommodations – adapted materials, audio/visual format.

Enable sales representatives to master remote sales techniques (telephone, video conferencing, email, social media) in order to increase conversion rates without physical presence.

Office-based sales representatives, inside sales teams, business developers, customer advisors, video sales representatives.

6 to 10 people.

1 day.

Alternating demonstrations, role-playing, simulated calls/video calls, analysis of real cases, creation of personalized scripts.

Video/phone interview simulation, quiz, evaluation based on criteria (clarity, structure, persuasion).

Basic proficiency with computer tools and video conferencing solutions (Zoom, Teams, etc.).

Computer with webcam, headset, stable internet connection.

Possible accommodations (captioning, transcription, adapted materials).

Strengthen salespeople's ability to defend value and prices, negotiate strategically, and preserve margins.

Sales representatives, buyers/sellers, account managers, B2B/B2C negotiators.

6 to 12 people.

1 to 2 days.

Filmed role-playing games, negotiation simulations, argumentation workshops, real-life cases related to participants' activities.

Graded simulation, quiz, self-assessment of skills, observation by the trainer.

Knowledge of basic sales techniques.

Equipped room, sales materials, margin calculation.

Adaptations possible according to specific needs.

Accelerate the ability to effectively close sales meetings while maximizing the signing rate.

Sales representatives, salespeople, business developers, sales consultants.

6 to 12 people.

1 day.

Simulations, role-playing, analysis of real-life cases, intensive training in closing techniques.

Conclusion simulation, final quiz, self-assessment.

Have experience in sales maintenance.

Equipped room, customer files, sales materials.

Possible adaptations (tempo, alternative supports).

Optimize sales performance by structuring your organization, planning, and activity monitoring.

Sales representatives, salespeople, sales managers, business developers.

6 to 12 people.

1 day.

Operational workshops, creation of a personalized schedule, prioritization exercises, implementation of a dashboard.

Submission of an organizational plan, quiz, follow-up on post-training actions.

None.

Computer, CRM (if available), work calendar.

Adaptations possible as needed.

Optimize the performance of point-of-sale teams by improving the quality of customer service, advice, and conversion.

Salespeople, customer advisors, store managers, point-of-sale teams.

6 to 10 people.

1 to 2 days.

Field simulations, role-playing, analysis of real-life cases, practical workshops on products, observation, and feedback.

Role-playing exercises with scores, final quiz, self-assessment of skills, observation in real-life situations (if possible).

No prerequisites.

Retail space, products, sales materials, equipped room.

Possible adaptations depending on the nature of the disability.

Increase revenue by improving salespeople's ability to offer options, add-ons, and upgrades without perceived pressure.

Salespeople, in-store advisors, face-to-face or telephone sales forces.

6 to 10 people.

1 day.

Argumentation workshops, role-playing, demonstrations, designing sales pitch scripts, real-life scenarios.

Role-playing games, final quiz, self-assessment.

Master the basics of sales.

Products, sales materials, fully equipped room.

Possible adaptations (visual aids, adjusted pace).

Improve customer satisfaction, loyalty, and long-term value by professionalizing the business relationship.

Sales representatives, customer advisors, customer service representatives, CRM managers.

6 to 12 people.

1 day (or 2 days depending on desired depth).

Workshops, case studies, role-playing, analysis of real-life situations, development of a relationship plan.

Role-playing games, final quiz, evaluation by the trainer.

None.

Equipped room, CRM (if available), customer tracking tools.

Adaptations possible as needed.

Mastering the briefing process to obtain all the necessary information, frame the client's expectations, and lay the groundwork for a compelling proposal.

B2B sales representatives, project managers, account managers, consultants, business developers.

6 to 10 people.

1 day.

Filmed role-playing exercises, analysis of real briefs, creation of a brief template, questioning workshops.

Simulated briefing, evaluation grid, final quiz.

None.

Equipped room, client documents, briefing grid (provided).

Adaptations can be made according to individual needs.

Strengthen the impact of sales pitches to maximize the win rate against the competition.

B2B sales representatives, consultants, business engineers, account managers.

6 to 10 people.

1 to 2 days depending on requirements.

Filmed role-playing exercises, individual coaching, analysis of actual defenses, development of a structured pitch.

Filmed defense with evaluation grid, final quiz, self-evaluation.

Have previously prepared or presented business proposals.

Equipped room, video projector, commercial proposal, visual aids.

Possible adaptations (adapted visual/written materials).

Professionalize strategic account management by strengthening control over stakeholders, challenges, processes, and opportunities.

Key account managers, major account managers, business engineers, B2B sales representatives.

6 to 12 people.

2 days.

Real-life case studies, stakeholder mapping, strategy workshops, simulations, customized account plans.

Submission of a complete account plan, quiz, trainer evaluation.

Knowledge of the B2B sales cycle.

Equipped room, business documents, chart of accounts.

Possible adaptations.

Elevate customer relations to move from an executor role to a strategic partner role.

B2B sales representatives, consultants, account managers, project managers.

6 to 12 people.

1 day.

Role-playing, posture workshops, analysis of real-life situations, building a relationship plan.

Role-playing games, quizzes, self-assessment.

Business experience desired.

Equipped room, customer documents.

Possible adaptations.

Increase the chances of success in calls for tenders by professionalizing the analysis, response, and defense.

Business engineers, B2B sales representatives, project managers, sales back-office teams.

6 to 12 people.

1 to 2 days.

Analysis of real tenders, guided writing, workshops, mock presentations.

Partial drafting of response, defense, quiz.

No formal prerequisites, commercial experience is a plus.

Equipped room, real or fictitious case studies, office tools.

Possible adaptations according to needs.

Develop a high-performing network of business introducers to increase commercial opportunities and expand the company's reach.

Executives, development managers, partnership managers, B2B sales representatives, network managers.

6 to 12 people.

1 day.

Case studies, targeting workshops, role-playing exercises for the partner approach, development of a business contribution agreement template.

Quiz, simulation of a meeting with a business introducer, presentation of a network development plan.

Knowledge of the market and the company's offerings.

Equipped room, computers, business documents.

Possible adaptations according to needs.

Professionalize the recruitment process for distributors or prescribers in order to build a solid, competent, and motivated network.

Network managers, development managers, sales managers, SME executives.

6 to 12 people.

1 day.

Selection role-playing games, assessment matrices, case studies, integration pathway development.

Mock interviews, quizzes, feedback on recruitment criteria.

Have knowledge of the offering and distribution model.

Equipped room, typical partner profiles, presentation materials.

Possible adaptations.

Strengthen network performance through dynamic, regular, and results-oriented coordination.

Network managers, partnership managers, regional directors, sector managers.

6 to 12 people.

1 day.

Workshops on developing action plans, case studies, role-playing (distributor follow-up), use of analysis tools.

Presentation of an activity plan, final quiz, mock networking interview.

Have a network in place or in development.

Equipped room, CRM or network dashboard, sales materials.

Adaptations possible as needed.